Google launches free version of Optimize 360, introduces Session Quality Score metric & more

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The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager. Yesterday,Google made several announcements around analytics at SMX East in New York City. In a keynote discussion and blog post, Babak Pahlavan, senior director of product management for analytics solutions and measurement at Google, explained a number of new features and product tests available

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Google (finally) launches cross-device retargeting

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In a big change, Google enables cross-device remarketing for signed-in users. In a short time, advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user

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Learn How to Create Legendary Promotions in This Free Teleseminar

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Do you know how entrepreneurs create impactful and yet cost-effective marketing campaigns that translate instantly to revenue? Two marketing experts will help answer just that — they’ll provide valuable insight from top executives in the advertising industry in an upcoming teleseminar happening Sept. 28, 2016 at 11:00 a.m. PT / 2:00 p.m. ET. In this free online event hosted by Entrepreneur Press authors Bob Bly and

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Nearly 85 percent of smartphone app time concentrated in top five apps

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Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular. The world of apps, however, is much smaller and more concentrated than the PC internet. Just under 60 percent of total digital media time is now spent in apps (58 percent). The mobile web has a

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