Mass Customization, Considered Purchases, & Mental Models

Mass Customization, Considered Purchases, & Mental Models

I’ve been wanting to write a post about Mass Customization, Considered Purchases, and Mental Models for some time, but find it challenging to articulate the divide these concepts create. They are like an oxymoron, of sorts. Here we go: What is Mass Customization and what are its Benefits? Mass Customization is the process of providing the low unit costs of

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UX Practitioners Will Excel in an Increasingly Digital World

UX Practitioners Will Excel in an Increasingly Digital World

It’s not just a “marketing” project to have a website because ultimately, you are architecting a shopping process that draws on many areas of an organization to support. In traditional brick & mortar environments, you have store operations, store merchants, customer service…all experts in their areas of helping a customer through the shopping process in-store. Try and implement a new

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