13 uses for keyword research to help you win in the search engines

uses for keyword research

Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process. There has been some question about the value of keyword research ever since Google rolled out Hummingbird in 2013. Moving from a keyword-focused process to a topic-focused

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Connect audience insight to your SEO strategy

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Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy. It is a hot topic right now amongst enterprise-level businesses— combining first-party data from your website with third-party data gathered from other sources to get a more complete picture of your visitors.

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4 Reasons Your Company Should Use Native Advertising

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You should give you target audience something to think about instead of thinking to be sold. You’ll help engender brand loyalty around shared viewpoints. Native advertising is new and makes it prone to controversy. Detractors question the media’s objectivity and the potential for misleading consumers — an issue that has been well discussed elsewhere. But the derision of native advertising has failed

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5 New Social Platform Features You Need to Know About

5 New Social Platform Features You Need to Know About | Social Media Today

The social media landscape is constantly changing as everyday there are new options and tools being announced and introduced, some major and some less significant. And in that, there are also some of those smaller, minor updates or tests that are important to specific groups but can go under the radar because they’re not widely announced. As part of our ongoing

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For Women in Tech, Bias Runs Deeper Than Most Think

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Women who want to work in the tech industry should use their full names online, venture capitalist John Greathouse doesn’t believe. Just use a first initial, he suggested in a now widely criticized blog post in the Wall Street Journal in late September — one he eventually apologized for. By using an initial, Greathouse argued, hiring managers won’t know you’re

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