Snapchat Lets Publishers Link Directly To Their Discover Content On Facebook, Twitter

Facebook is a social networking service in the United States.And Twitter is a U.S. social networking and micro blogging service website, is one of the world’s most visited ten sites on the Internet, is a typical application of micro blog.

Snapchat is now letting publishers link directly to their Discover content on social networks like Facebook FB +0.95% and Twitter TWTR +0.00% and around the Web.

Discover publishers got the option to “deep link” to their Snapchat-specific articles, videos and animations for the first time on Monday, a Snapchat spokesperson said. “Deep-linking” means a link takes a user to a specific page within an app, not to a homepage. On desktop computers, the links appear as QR codes, unique account IDs, that users can scan using Snapchat on mobile devices. The links take mobile users who have Snapchat directly to the publisher’s Discover feed and prompt users without Snapchat to download the app. The move should help the 16 publishers on Discover, such as ESPN , Cosmopolitan, Vox, iHeart Radio, Tastemade and Comedy Central drive more traffic to their Snapchat accounts.

Vox used the feature on Tuesday, tweeting a link to its Discover content about World AIDS Day. Discover publishers, in some cases, have teams dedicated to making content that can only be viewed on Snapchat. The ability for that content to be shared and liked on other networks should help them get more bang for their buck. Snapchat debuted Discover in January. In July, it changed its app design to display Discover channels more prominently. Publishers on the platform split their ad revenue with Snapchat.

Snapchat has been gradually making it easier for publishers and Snapchat stars to draw traffic to the app from around the Web. In January, the app made it possible for all accounts to share links to their QR codes on the Web, a spokesperson said. Some publishers use their QR code as their Twitter profile picture in an effort to boost their Snapchat following. QR codes are crucial for accounts, as the app lacks an easy way to search for publishers and users without knowing their username. The app has said it has more than 100 million daily active users and that more than 6 billion video views occur per day. By comparison, Facebook has 1.01 billion daily active users and sees about 8 billion video views per day.