When it comes to paid search, most advertisers are looking to generate sales and leads from their websites. And while SEM can work wonders for direct response, it can also be used to help protect your brand online. PPC isn’t just a one trick pony! Here are five ways to leverage paid search for branding.
I’ve always wondered why companies bid on their own brand names and trademarks when they get free organic traffic as they’re #1 naturally. Well, now I know there’s a point in it especially if the advertisers want to redirect users to a tailored landing page. But still they can report report trademark violations and dominate SERPs.