5 Reasons Why You Need to Think Digital When Planning your Marketing Budget

think digital

When I just out of my college, I started doing social marketing and keep working now. I’ve been fortunate to see social media marketing go from being considered a time suck to being the most cost-effective way to advertise to a targeted audience. Over the last ten years, social and digital media has grown immensely over the last ten years, but

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6 Tips to Help B2B Businesses Manage Digital Channels over the Holiday Period

6 Tips to Help B2B Businesses Manage Digital Channels over the Holiday Period

Many people wonder that how businesses should manage their social media accounts over the end of year holidays, which generally come from non-retail businesses – retailers, of course, are in full swing and are active on all their other channels at this time of year. But for other businesses, the landscape is different. As employees take time off, and customers shift

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Using search marketing to amplify TV buys: SMX East 2016

smx east 2016

Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising. In the SMX East 2016, “The New 1+1=3: Using Search Marketing to Amplify TV Buys,” Kerry Curran, Managing Director of Marketing Integration for Catalyst, and Itir Aloba-Curi, Director of Advertiser Analytics and Insights for Bing Ads, talked about

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Intel Project Alloy All-in-one Merged Reality Headset

Intel Project Alloy All-in-one Merged Reality Headset

These days, everyone’s making a virtual or augmented reality headset. Microsoft is making the HoloLens. Google pioneered cheap virtual reality headsets with Cardboard and will soon release an Android-powered VR platform called Project Daydream. Facebook owns Oculus, the makers of the Rift. HTC and Steam partnered to release the Vive. Sony is releasing PlayStation VR for its PS4 game system

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