Interview: Damon Waldron of LeadSpace on Predictive Analytics and Marketing

Damon Waldron runs demand generation for Leadspace, the leading B2B predictive analytics platform. He has spent the past six years driving marketing initiatives for top B2B demand generation-focused startups in the Bay Area. His digital marketing expertise also includes significant agency-side experience working with brands like PayPal, Verizon and Amgen. 80% of the average salesperson’s day is spent on non-revenue

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5 Interactive Email Design Elements that Increase Click-Through Rates

I’m not sure there’s anything more frustrating than programming an email and ensuring it works or all exceptions are handled across all email clients. The industry truly needs to have a standard for email functionality just as they’ve accomplished with browsers. If you open up any well-designed, responsive email that looks great across browsers you’ll find a hodgepodge sequence of

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Scary… $6.9 Billion Will Be Spent on Halloween this Year

Shopping for Halloween has already ramped up this year. One-third of consumers started shopping at the end of September and another quarter of consumers will wait for a couple weeks before we distribute $2 billion on candy. In fact, Halloween is the second grossing commercial Holiday after Christmas!  Tweet This! With each year, Halloween decorations and costumes are appearing in

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10 LinkedIn Profile Tips For Your Networking Success

This infographic from SalesforLife is focused on how a LinkedIn profile can be optimized for selling. Well, in my opinion, every LinkedIn profile should be optimized for selling… otherwise why are you on LinkedIn? Your value in your profession is only as valuable as your professional network.  Tweet This! That said, I believe many people do damage by either abusing

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