Why Gratitude Is Your Key To Customer Growth and Retention

Why Gratitude Is Your Key To Customer Growth and Retention

I have missed Customer Appreciation Day when it is April 18. Did you also miss it?  But if every day was Customer Appreciation Day? For one entrepreneur it is: Code Gratitude founder and CEO, Shannon Moss. Launched on August 1, 2015, Code Gratitude was as a mission-driven company dedicated to showing appreciation to first responders and those in protective roles, by having local

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Operating in the ‘Unknown’ is Why This Entrepreneur Started a Business

Operating in the 'Unknown' is Why This Entrepreneur Started a Business

Entrepreneurship often requires the founder to be comfortable with the uncomfortable, the co-founder of Silvernest has always known she’d prefer to create rather than work for someone else.     The co-founder and CEO of Silvernest, Wendi Burkhardt, a homesharing service targeted primarily towards seniors, says that working within a defined role just didn’t suit her – so, naturally that meant becoming

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How Thought-Leadership Content Can Help Your Company Attract Funding

It isn’t enough for companies to have great products or services. Investors need to know the people behind the business and why they’re worth big investments. Executive branding through thought leadership speaks to a company’s sophistication, credibility and marketability — and content plays a critical role in developing the kind of authority that attracts investors. Thought-leadership content can help turn

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This Baskin-Robbins Franchisee Has Made Ice Cream a Family Affair

Franchise Players is Entrepreneur's Q&A interview column that puts the spotlight on franchisees. If you're a franchisee with advice and tips to share, email franchiseplayers@entrepreneur.com. Chris Locher of Roswell, Georgia, must really love ice cream because after spending five years in Baskin-Robbins' executive ranks — as director of operations for its Eastern Region — he jumped to the franchisee side and just

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