Never mind CRM – what about partner relationship management?

The idea of customer relationship management, or CRM, has been around for years and companies such as Salesforce have built billion-dollar businesses around managing the direct sales relationship. But a recent Impartner survey shows that nine out of ten hiring managers are finding it difficult to recruit direct sales professionals and as a result, companies are increasingly turning to indirect

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5 Types of Startup Investors To Avoid

5 Types of Startup Investors To Avoid

There are many factors for the entrepreneurs, such as investors for funding, support and guidance. Specially, this type of business relationship can bring out the best or the worst in different types of investors. Startup communities around the world depend on trusted, altruistic investors who are well-aligned with their founders — here are a few investor profiles you don’t want to

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5 Reasons Why You Need to Think Digital When Planning your Marketing Budget

think digital

When I just out of my college, I started doing social marketing and keep working now. I’ve been fortunate to see social media marketing go from being considered a time suck to being the most cost-effective way to advertise to a targeted audience. Over the last ten years, social and digital media has grown immensely over the last ten years, but

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