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The four most important metrics for any marketer to understand

May 4, 2018 Leave a comment

Traditionally, marketers have tended to focus on clicks, unique visitors, leads and opportunities to measure campaigns and demonstrate their business impact. While the marketing industry

Eight reasons why every small business needs to have a blog

May 4, 2018 Leave a comment

A blog is technically a base for customers to read all about their favourite companies and their news, while also grasping a better understanding of

How technology needs to be used to unleash creative talent

May 4, 2018 Leave a comment

Procter & Gamble revealed recently that it is setting up a dedicated agency to service its brands Ariel, Gain, and Tide. Impressively, the new shop

Brand safety doesn’t mean restricting your reach – it increases the return on your spend

May 4, 2018 Leave a comment

‘Brand safety’ is one of those unrelenting industry phrases that seems to be spouted ad nauseam, with brands and agencies alike contributing their two cents

Four ways to maximise Amazon’s social marketing power

May 4, 2018 Leave a comment

Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad revenue – something that astute

How to use visual analytics to optimise your retargeting strategy

May 4, 2018 Leave a comment

Visual analytics, the ability to visually analyse data with software that allows you to ask and answer endless questions, helps marketers to decode the complex

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