Category: Digital Marketing

A blog is technically a base for customers to read all about their favourite companies and their news, while also grasping a better understanding of what they do and what they’re all about. The majority of the time, a business blog creates great content and therefore brings in more traffic. Here are eight reasons on why a business blog is

» Read more

Procter & Gamble revealed recently that it is setting up a dedicated agency to service its brands Ariel, Gain, and Tide. Impressively, the new shop will comprise teams from Publicis, WPP and Omnicom working together as one single agency. The move is seen as an attempt to make good on Pritchard’s demands earlier in 2018 that creatives should account for

» Read more

‘Brand safety’ is one of those unrelenting industry phrases that seems to be spouted ad nauseam, with brands and agencies alike contributing their two cents in every possible publication. The irony of that statement is not lost on me doing it again! We all claim to care about brand safety, but many brands have yet to address their own accountability.

» Read more

Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad revenue – something that astute marketers will have seen coming for some time now. According to WPP, 55% of product searches in the US now emanate from Amazon, and advertising has been a key contributor to their strong growth –

» Read more

Visual analytics, the ability to visually analyse data with software that allows you to ask and answer endless questions, helps marketers to decode the complex world of consumer retargeting. It allows them to understand who their customers are and why they behave the way they do. With data visualisation technology, consumer behaviour can be tracked in real time and analysed

» Read more