Never mind CRM – what about partner relationship management?

The idea of customer relationship management, or CRM, has been around for years and companies such as Salesforce have built billion-dollar businesses around managing the direct sales relationship. But a recent Impartner survey shows that nine out of ten hiring managers are finding it difficult to recruit direct sales professionals and as a result, companies are increasingly turning to indirect

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5 Reasons Why You Need to Think Digital When Planning your Marketing Budget

think digital

When I just out of my college, I started doing social marketing and keep working now. I’ve been fortunate to see social media marketing go from being considered a time suck to being the most cost-effective way to advertise to a targeted audience. Over the last ten years, social and digital media has grown immensely over the last ten years, but

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