Connect audience insight to your SEO strategy

smartphone analytics

Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy. It is a hot topic right now amongst enterprise-level businesses— combining first-party data from your website with third-party data gathered from other sources to get a more complete picture of your visitors.

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Google launches free version of Optimize 360, introduces Session Quality Score metric & more

google growth analytics data increase

The company made several Analytics solutions announcements Wednesday, including updates for Google Data Studio and Tag Manager. Yesterday,Google made several announcements around analytics at SMX East in New York City. In a keynote discussion and blog post, Babak Pahlavan, senior director of product management for analytics solutions and measurement at Google, explained a number of new features and product tests available

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Microsoft isn’t alone when it comes to Windows 10’s sneaky data mining

Microsoft Windows 10

Another piece of research has emerged which has a pop at Windows 10’s poor treatment of user privacy – although in fairness, Microsoft isn’t the only company to be taking liberties hoovering up data, as the author points out. The latest flak fired at Redmond comes from security analytics firm Plixer, the CEO of which – Mike Patterson – did

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3D Printing –The “Tech Sector to Watch”

3D Printing

As 2016 begins, corporations, industries and market research experts are releasing their projections for the upcoming year, and so far, things are looking good for the technology sector. The start of a new year means a lot of things. Beyond resolutions and self-improvement goals, it also means something a lot more concrete: numbers.The Consumer Technology Association (CTA), which launched its

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Open Adoption Software Become The Next Wave In Software

Open Adoption Software

In the last few years, open technology — software that is open to change and free to adopt — has gone from the exception to the rule for most enterprises. There’s a big shift happening in how enterprises buy and deploy software. More than 78 percent of enterprises run on open source and fewer than 3 percent indicate they don’t

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