Operating in the ‘Unknown’ is Why This Entrepreneur Started a Business

Operating in the 'Unknown' is Why This Entrepreneur Started a Business

Entrepreneurship often requires the founder to be comfortable with the uncomfortable, the co-founder of Silvernest has always known she’d prefer to create rather than work for someone else.     The co-founder and CEO of Silvernest, Wendi Burkhardt, a homesharing service targeted primarily towards seniors, says that working within a defined role just didn’t suit her – so, naturally that meant becoming

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Connect audience insight to your SEO strategy

smartphone analytics

Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy. It is a hot topic right now amongst enterprise-level businesses— combining first-party data from your website with third-party data gathered from other sources to get a more complete picture of your visitors.

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5 New Social Platform Features You Need to Know About

5 New Social Platform Features You Need to Know About | Social Media Today

The social media landscape is constantly changing as everyday there are new options and tools being announced and introduced, some major and some less significant. And in that, there are also some of those smaller, minor updates or tests that are important to specific groups but can go under the radar because they’re not widely announced. As part of our ongoing

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For Women in Tech, Bias Runs Deeper Than Most Think

architechture technology women smart glasses computer

Women who want to work in the tech industry should use their full names online, venture capitalist John Greathouse doesn’t believe. Just use a first initial, he suggested in a now widely criticized blog post in the Wall Street Journal in late September — one he eventually apologized for. By using an initial, Greathouse argued, hiring managers won’t know you’re

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