13 uses for keyword research to help you win in the search engines

Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process. There has been some question about the value of keyword research ever since Google rolled out Hummingbird in 2013. Moving from a keyword-focused process to a topic-focused

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5 New Social Platform Features You Need to Know About

5 New Social Platform Features You Need to Know About | Social Media Today

The social media landscape is constantly changing as everyday there are new options and tools being announced and introduced, some major and some less significant. And in that, there are also some of those smaller, minor updates or tests that are important to specific groups but can go under the radar because they’re not widely announced. As part of our ongoing

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Google (finally) launches cross-device retargeting

In a big change, Google enables cross-device remarketing for signed-in users. In a short time, advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user

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Learn How to Create Legendary Promotions in This Free Teleseminar

raise employee pay group coworkers woman architect busines presentation talking teamwork

Do you know how entrepreneurs create impactful and yet cost-effective marketing campaigns that translate instantly to revenue? Two marketing experts will help answer just that — they’ll provide valuable insight from top executives in the advertising industry in an upcoming teleseminar happening Sept. 28, 2016 at 11:00 a.m. PT / 2:00 p.m. ET. In this free online event hosted by Entrepreneur Press authors Bob Bly and

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Nearly 85 percent of smartphone app time concentrated in top five apps

screen shot of the data

Over the past two years, digital media time has grown significantly but most of that has been driven by mobile and apps in particular. The world of apps, however, is much smaller and more concentrated than the PC internet. Just under 60 percent of total digital media time is now spent in apps (58 percent). The mobile web has a

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