How to use visual analytics to optimise your retargeting strategy

Visual analytics, the ability to visually analyse data with software that allows you to ask and answer endless questions, helps marketers to decode the complex world of consumer retargeting. It allows them to understand who their customers are and why they behave the way they do. With data visualisation technology, consumer behaviour can be tracked in real time and analysed

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Never mind CRM – what about partner relationship management?

The idea of customer relationship management, or CRM, has been around for years and companies such as Salesforce have built billion-dollar businesses around managing the direct sales relationship. But a recent Impartner survey shows that nine out of ten hiring managers are finding it difficult to recruit direct sales professionals and as a result, companies are increasingly turning to indirect

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Assessing the ‘where’s where’ of geolocation in digital advertising

Global mobile use is expected to make up almost three-quarters (73%) of time spent using the internet in 2018. This is a trend that’s growing, particularly in areas such as China and India, as many consumers around the world own smartphone’s first, ahead of laptops and desktop computers. As mobile browsing becomes the norm, being able to understand a user’s

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Astronomers Find a Possible Stellar Survivor Associated with a Type Ia Supernova

Hubble Views Supernova Remnant SNR

Using the Hubble Space Telescope, astronomers searched the remains of a Type Ia supernova for a sun-like star that showed signs of being associated with the supernova. Of all the varieties of exploding stars, the ones called Type Ia are perhaps the most intriguing. Their predictable brightness lets astronomers measure the expansion of the universe, which led to the discovery

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