Microsoft To Launch Bing Ads In Australia And New Zealand

Microsoft last week announced that they’re going to launch Bing Ads (formerly Microsoft adCenter and MSN adCenter) in Australia and New Zealand. Microsoft is forming a joint venture with Mi9 to bring Bing Ads ads to these two countries. Microsoft has already launched Bing Ads in 20+ markets according to their official blog post and now their latest expansion is

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5 Ways To Protect Your Brand With Paid Search

[5 Ways To Protect Your Brand With Paid Search] When it comes to paid search, most advertisers are looking to generate sales and leads from their websites. And while SEM can work wonders for direct response, it can also be used to help protect your brand online. PPC isn’t just a one trick pony! Here are five ways to leverage

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