advertising Archives - One | A Digital Media Archive By Minterest

How to Make the Most of New AdWords Conversion Reporting

October 16, 2015 minterest E-mail

Which would you prefer: The attention-grabbing digital ad that attracts 1,000 website visits? Or the slow-performing one that’s received just 12 clicks so far? It’s a trick question. The answer is neither. At least, not until you know how many of those visitors converted. A super-targeted ad resulting in a dozen qualified conversion actions would be ten times more valuable

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advertising, adwords automated rules, adwords conversions, adwords filters, analytics & testing, Google AdWords, search marketing

How Does Advertising Work?

August 30, 2015 minterest E-mail

While researching the topic of advertising, I happened upon an infographic on how advertising works. The premise of the infographic was that rich companies had piles of money and to manipulate their audience, they had to make them buy stuff to try to feel rich. It was such a disturbing and ridiculous notion that I commented such on the company’s

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advertise, advertisements, advertising, authority, consensus, consistency, content marketing, ecommerce and retail, email marketing, how advertising works, how does advertising work, liking, mobile and tablet marketing, persuation, reciprocity, scarcity, search marketing, Social Media Marketing