Google (finally) launches cross-device retargeting
In a big change, Google enables cross-device remarketing for signed-in users. In a short time, advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user
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