One | A Digital Media Archive By Minterest
Blogging, Internet Marketing, Social Media, Tech & Web 2.0
When it comes to reducing customer churn, knowledge is power especially if it’s in the form of rich behavioral insight. As marketers we do everything we can to understand how customers behave and why they leave, so that we can get prevent it. But what marketers often get is a churn explanation rather than a true prediction of churn risk.
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The best part of having this publication is that I get to learn directly from the experts! Since my focus is often search, content and social marketing with our clients, I don’t get to dive too deep into other technologies. Programmatic advertising is one of those technologies that’s come of age and making incredible strides. Programmatic advertising used to be
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When I began my corporate journey implementing continuous improvement, one finding that was consistent with improving any process was the inefficiency – and subsequent opportunity – in the hand-off. Decades later and I find that this is even true with our agency. One example is when our clients have turnover within their ranks. When the decision-maker changes, more often than
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Businesses are constantly trying to capture data on prospects and customers to both find and attract leads, and then to keep and upsell the customers they acquire. There’s a ton of technologies out there to attempt to capture this data. Some of the sources are inaccurate and others out of date. Too bad there wasn’t a source of information that
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Consumers in today’s market are more empowered than ever before, actively looking for opportunities to engage with businesses and brands. The massive power shift to consumers has happened swiftly and left most companies woefully ill-equipped to harness all of the new information consumers began providing in new ways. Though almost every sophisticated consumer-facing business employs CRM solutions to manage customers
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