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Blogging, Internet Marketing, Social Media, Tech & Web 2.0
In both paid search, display and mobile advertising, there’s plenty of inventory to purchase impressions on. In order to acquire solid results, you should be testing the purchase of hundreds or even thousands of keyword combinations on paid search. If you’re doing display advertising or mobile advertising, the inventory may be spread amongst hundreds or thousands of sites or apps.
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The best part of having this publication is that I get to learn directly from the experts! Since my focus is often search, content and social marketing with our clients, I don’t get to dive too deep into other technologies. Programmatic advertising is one of those technologies that’s come of age and making incredible strides. Programmatic advertising used to be
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