One | A Digital Media Archive By Minterest
Blogging, Internet Marketing, Social Media, Tech & Web 2.0
Which would you prefer: The attention-grabbing digital ad that attracts 1,000 website visits? Or the slow-performing one that’s received just 12 clicks so far? It’s a trick question. The answer is neither. At least, not until you know how many of those visitors converted. A super-targeted ad resulting in a dozen qualified conversion actions would be ten times more valuable
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Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content NewFronts, are equal parts sales pitch and festival. This year, they are also something else: crowded. Thirty-three companies are holding
» Read moreDisplay advertising lets you: Create all types of ads – text, image, interactive and video ads; Place those ads on websites that are relevant to what you’re selling; Show those ads to the people that are likely to be most interested; Manage and track your budget, campaigns and results as you go. A Search Marketer’s Guide To Google Display Advertising, Part 1 A Search
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