Google introduces Family Link, its own parental control software for Android

Google introduces Family Link, its own parental control software for Android

Today, Google has announced that they launched Family Link, that is an application for parents that lets them establish a child’s first Google account, as well as utilize a series of  parental controls to manage and track screen time, daily limits, device “bedtimes,” and which apps kids can use. While all the major mobile device providers – Apple, Google, and Amazon included – offer

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Google gives app marketers more ways to promote their apps with ads

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Google on Tuesday announced three new features for app marketers to use when promoting their apps via Universal App Campaigns, the campaign type that automatically syndicates app promotion ads across Google search, YouTube, Play store and Google Display Network. Google can automatically pull images with a product called AutoDirector, descriptions and ratings from the App Store or Google Play store

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Google (finally) launches cross-device retargeting

In a big change, Google enables cross-device remarketing for signed-in users. In a short time, advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user

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