mobile and tablet marketing Archives - One | A Digital Media Archive By Minterest

Search Advertising Spend for Q3 2015 Shows Dramatic Shifts

October 16, 2015 minterest E-mail

Kenshoo’s clients execute digital marketing campaigns running in more than 190 countries and include nearly half the Fortune 50 across all 10 top global ad agency networks. That’s a lot of data – and thankfully Kenshoo is sharing that data with us on a quarterly basis to observe the changing trends. Consumers rely on mobile devices more than ever, and

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Mobile Apps: How Important is Planning, Prototyping, and Testing?

October 9, 2015 minterest E-mail

There’s quite a bit of expense in working with custom mobile application developers just in the planning and prototyping phase. Time spent to ensure the user experience is optimal is critical to the success of your mobile application’s adoption and usage, though. But only 52% employ a testing program for their mobile applications according to a report from Accenture! Use

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Why Technology is Becoming Critical to Restaurant Success

September 29, 2015 minterest E-mail

We have an amazing podcast that will be published soon with Shel Israel about his book, Lethal Generosity. One of the topics that struck me within the conversation was how many of the technologies that have been implemented to increase productivity and accuracy around customers actually just put the control of the transaction within the customer’s hands. There’s probably no

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The State of Social Media Marketing 2015

September 26, 2015 minterest E-mail

We shared profile and demographic information on each of the popular social networks, but that doesn’t provide a lot of information about the behavioral changes and impact of social media. Mobile, eCommerce, display advertising, public relations and even search engine marketing is being impacted by social media marketing. The fact is… if your business is not marketing on social media,

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How to Build and Grow Your Email List

September 4, 2015 minterest E-mail

Brian Downard of Eliv8 has done another fantastic job on this infographic and his online marketing checklist (download) where he includes this checklist for growing your email list. We’ve been working our email list, and I’m going to incorporate some of these methods: Create Landing Pages – We believe every page is a landing page… so the question is do

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