Everyone Hates Advertising… Does Paid Advertising Still Work?

There’s been a ton of conversations online about the demise of advertising. Twitter hasn’t been too successful with its advertising package. Facebook is successful, but consumers are growing weary of ads splattered everywhere. And paid search continues to drive incredible revenue… but search is declining as other methods for seeking and finding information online grow in popularity. Of course, if

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5 Ways To Protect Your Brand With Paid Search

[5 Ways To Protect Your Brand With Paid Search] When it comes to paid search, most advertisers are looking to generate sales and leads from their websites. And while SEM can work wonders for direct response, it can also be used to help protect your brand online. PPC isn’t just a one trick pony! Here are five ways to leverage

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