10 Essentials Elements for Efficient Content Production

Wrike is a collaboration platform used to streamline content production within your organization. They refer to this as a content engine and describe the ten elements – both from the organization and from the platform – that make content production more efficient. What’s a Content Engine? A content engine is the people, processes, and tools that deliver high-quality, targeted and

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Thunder quickly follows Lightning at Salesforce

Salesforce CEO Marc Benioff kicked off Dreamforce 2015 by introducing two new platforms: Lightning and Thunder. Both platforms help companies connect with customers. Benioff highlights that the computing revolution has increased the number and types of devices that connect to the internet and to each other. From the personal computers to smartphones to Internet of Things (IoT) devices, there are

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Uber’s vision for a driverless future begins with embracing technology

At Dreamforce 2015, Salesforce CEO Marc Benioff sat down with Travis Kalanick, the CEO of Uber, to talk about the ride-sharing company’s business model and its vision for a future filled with robots and self-driving cars. Talking about how Uber is not only disrupting the taxi business, a nervous Kalanick lit up when he discussed how his company is changing

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Salesforce can now pull data from your refrigerator and thermostat

Organizations that want to take advantage of outside-of-the-box customer data will be excited by Salesforce’s latest release. The CRM giant has unveiled its Internet of Things Cloud, which is geared toward pulling in sales and service information from sensors and devices. Similar to how Salesforce has traditionally enabled businesses to log customer interaction data across smartphones, email, websites and web-based

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Infer Net New Leads: Identify and Send the Best Leads in Salesforce

Businesses are struggling to interpret mountains of data about their customers and what motivates them. It’s nearly impossible to see the forest from the trees when people are focused on their system of record vs. extracting useful insights from all the signals in disparate systems like Salesforce, Marketo and Google Analytics, as well as unstructured sources from the web. Few

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