Paid Search Optimization: A Travel and Tourism Example

If you’re seeking assistance or paid search expertise, a great resource out there is PPC Hero, a great publication where the Hanapin Marketing shares their expertise. Hanapin recently released this fantastic infographic, the Top Ten PPC Tips For The Travel and Tourism Marketer.  While the use case is travel and tourism, these tips are ideal for any marketing seeking to

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A Search Marketer’s Guide To Google Display Advertising

Display advertising lets you: Create all types of ads – text, image, interactive and video ads; Place those ads on websites that are relevant to what you’re selling; Show those ads to the people that are likely to be most interested; Manage and track your budget, campaigns and results as you go. A Search Marketer’s Guide To Google Display Advertising, Part 1 A Search

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5 Ways To Protect Your Brand With Paid Search

[5 Ways To Protect Your Brand With Paid Search] When it comes to paid search, most advertisers are looking to generate sales and leads from their websites. And while SEM can work wonders for direct response, it can also be used to help protect your brand online. PPC isn’t just a one trick pony! Here are five ways to leverage

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