Using search marketing to amplify TV buys: SMX East 2016
Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising. In the SMX East 2016, “The New 1+1=3: Using Search Marketing to Amplify TV Buys,” Kerry Curran, Managing Director of Marketing Integration for Catalyst, and Itir Aloba-Curi, Director of Advertiser Analytics and Insights for Bing Ads, talked about
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