Micromax’s Yu Yureka Looks Promising but Questions Remain

Micromax – in a move straight out of its rival Lava’s playbook – recently announced its plans to launch a new brand called Yu. Lava has had great success with the Xolo brand it launched in 2012, with the latter carving out an identity of its own. You’ll find no mention of Lava in Xolo’s marketing material, and Micromax is

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