Category: E-mail

What Is Programmatic Direct Display Advertising?

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We’ve shared what programmatic advertising is and interviewed Adobe’s senior prod­uct mar­ket­ing man­ager for Adver­tis­ing Solu­tions, Pete Kluge. And we’ve explained real-time bidding, the process used by programmatic systems to acquire ad space via advertising networks. Advertising inventory isn’t just available across advertising networks, though. There are also a number of platforms, like ours, where advertisers can purchase ads directly

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Tapglue: Add a Social Activity Feed to Your Platform or Mobile App

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There’s activity amongst every platform or mobile application in use. Tapglue offers an API that’s accessible via web or mobile SDK that enables you to develop your own social activity feed around any product or service. This isn’t the ability to tap into Twitter, Facebook or LinkedIn, this is the ability to develop and integrate your own social activity within

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Why Learning is a Leading Engagement Tool for Marketers

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We’ve seen incredible growth in content marketing in recent years—nearly everyone is getting onboard. In fact, according to the Content Marketing Institute, 86% of B2B marketers and 77% of B2C marketers use content marketing. But smart organizations are taking their content marketing strategy to the next level and incorporating online learning content. Why? People are hungry for educational content, eager

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Search Advertising Spend for Q3 2015 Shows Dramatic Shifts

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Kenshoo’s clients execute digital marketing campaigns running in more than 190 countries and include nearly half the Fortune 50 across all 10 top global ad agency networks. That’s a lot of data – and thankfully Kenshoo is sharing that data with us on a quarterly basis to observe the changing trends. Consumers rely on mobile devices more than ever, and

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How to Make the Most of New AdWords Conversion Reporting

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Which would you prefer: The attention-grabbing digital ad that attracts 1,000 website visits? Or the slow-performing one that’s received just 12 clicks so far? It’s a trick question. The answer is neither. At least, not until you know how many of those visitors converted. A super-targeted ad resulting in a dozen qualified conversion actions would be ten times more valuable

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