13 uses for keyword research to help you win in the search engines

Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process. There has been some question about the value of keyword research ever since Google rolled out Hummingbird in 2013. Moving from a keyword-focused process to a topic-focused

» Read more

4 Reasons Your Company Should Use Native Advertising

girl blogging woman blogger

You should give you target audience something to think about instead of thinking to be sold. You’ll help engender brand loyalty around shared viewpoints. Native advertising is new and makes it prone to controversy. Detractors question the media’s objectivity and the potential for misleading consumers — an issue that has been well discussed elsewhere. But the derision of native advertising has failed

» Read more