One | A Digital Media Archive By Minterest
Blogging, Internet Marketing, Social Media, Tech & Web 2.0
Kenshoo’s clients execute digital marketing campaigns running in more than 190 countries and include nearly half the Fortune 50 across all 10 top global ad agency networks. That’s a lot of data – and thankfully Kenshoo is sharing that data with us on a quarterly basis to observe the changing trends. Consumers rely on mobile devices more than ever, and
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We’re very excited for our upcoming webinar with Meltwater on Content and Customer Journeys. Believe it or not, content marketing has and continues to evolve. On one side, the behavior of users has evolved in how content is being consumed and how content is impacting the customer journey. On the other side, the mediums have evolved, the ability to measure
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A whopping 70 percent of customers prefer to get information about a company from content rather than through advertising. 77 percent of small businesses are investing in content marketing methodologies to convert online visitors into customers. The bottom line is this: Clicks from Shared Content are five times more likely to result in a purchase! Outside of the expense of
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Smartphone ownership isn’t just on the rise, for many individuals it’s their entire means of connecting to the Internet. That connectivity is an opportunity for e-commerce sites and retail outlets, but only if your visitor’s mobile experience is superior to your competitors. Around the world, more and more people are making the jump to smartphone ownership. Learn how this move
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It’s not ironic that we’re sharing this infographic on the day that we visited the headquarters of Bluebridge, a digital mobile application platform. We had a very robust mobile application, but the company pivoted away from mobile, and now we’re stuck with a broken mobile application. We know that we’re losing some engagement by not pushing our content to the
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