One | A Digital Media Archive By Minterest
Blogging, Internet Marketing, Social Media, Tech & Web 2.0
Which would you prefer: The attention-grabbing digital ad that attracts 1,000 website visits? Or the slow-performing one that’s received just 12 clicks so far? It’s a trick question. The answer is neither. At least, not until you know how many of those visitors converted. A super-targeted ad resulting in a dozen qualified conversion actions would be ten times more valuable
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Damon Waldron runs demand generation for Leadspace, the leading B2B predictive analytics platform. He has spent the past six years driving marketing initiatives for top B2B demand generation-focused startups in the Bay Area. His digital marketing expertise also includes significant agency-side experience working with brands like PayPal, Verizon and Amgen. 80% of the average salesperson’s day is spent on non-revenue
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Measuring the success of social media is harder than most people believe. Social media has three dimensions: Direct Conversions – this is where most marketers are looking to measure the return on investment. A link brings a visitor directly from a social media post or share through to a conversion. However, I don’t believe that’s where the majority of the ROI
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You’ve heard the mantras, slogans, and mottos of inbound marketers everywhere: “ Content is king! ” In the age of consumer-driven, mobile-friendly, content-centric digital marketing, content is almost everything. Almost as popular as Hubspot’s Inbound Marketing philosophy is another of their champion causes: the call-to-action or CTA. But in your hurry to make things simple and get it up on
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Have you ever been curious about how a Tweet took off on Twitter, who retweeted it that drove a lot of attention, and what other accounts engaged with it? That was the exact question I was asking recently with a specific page that received a lot of attention. Using TweetReach, I pasted in the URL that I wished to see
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