Apple Music is at the heart of the company’s strategy for original TV shows

code media eddy cue

At the CODE Media conference today, SVP Eddy Cue explained that the company would be focused on creating content that is different from the competition and takes advantage of its music platform. Nowadays, Apple is making a deeper push into producing its own stable of original TV shows, but it probably won’t compete with originals being produced by Netflix or Amazon. Apple’s entrance into original

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Spotify’s Family Plan goes toe-to-toe with Apple and Google

Spotify's Family Plan goes toe-to-toe with Apple and Google

Spotify is still the top music streaming service, but it may be feeling the heat from better family deals on Apple Music and Google Play. Spotify announced on Monday that its $15-per-month family plan will match those of Apple Music and Google Play by offering six individual premium accounts for the package price. Spotify’s new family plan is a big

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Apple Introduced the Apple Music Student Package Discount Rate Up to 50%

Apple Introduced the Apple Music Student Package Discount Rate Up to 50%

According to foreign media reports, Apple on Friday launched a student menu, the program will allow an authenticated college students to get half-price discount price Apple Music streaming music service. Apple plans to be implemented first in the United States, Britain, Australia, Denmark, Germany, Ireland and New Zealand seven countries, the specific price may be adjusted for different countries, in

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Apple’s India Test: How to Gain Volume and Meet Aspiration

With only a tiny share of the world’s fastest-growing major smartphone market, Apple Inc is stepping up its push into India, with a first targeted TV advertising campaign, expanded retail network and promotional financing schemes. For years, India has been a low priority for Apple as spending power is weaker than in China, where the company’s iPhones swiftly became must-have

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iOS 9 Will Bring True Multitasking to iPad, Improved Siri and Search, a Lot More

Apple took the wraps off iOS 9 at its annual Worldwide Developers Conference keynote, and as rumours suggested, there wasn’t very much to talk about in terms of new features. This release is intended to improve the user experience in terms of security, stability, and overall polish. Much of what was rumoured before the launch turned out to be accurate.

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