Chinese Smartphone Manufacturers Bet on Cricket, Bollywood to Conquer India
China’s smartphone makers are drafting in cricket teams and Bollywood stars to conquer India, their largest overseas market and a key testing ground for their international expansion, as they try to rebrand as more than just sellers of cheap handsets. Xiaomi Technology – the fast-growing No. 3 global smartphone maker valued at $45 billion after a December funding round –
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