How to Market Your Mobile App

We recently shared the high cost and failure rate for enterprise mobile applications, but the benefits of a good mobile app are simply too great to ignore. Alongside planning being a critical factor, the experience of the mobile development team and the promotion of the app are both critical. Your app can rise to the top of everyone’s search to

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Building Complex Templates with Hubspot

We’re pretty agnostic when it comes to platforms for marketing automation, landing page development and email marketing. We worked and got certified with Hubspot quite a few years ago, and we were impressed with som of the features, but design elements were a bit limited. That’s not the case any longer. One of our sponsors, FatStax, started with Hubspot but

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The 4 Most Impactful Trends This Year in Digital Content

We’re very excited for our upcoming webinar with Meltwater on Content and Customer Journeys. Believe it or not, content marketing has and continues to evolve. On one side, the behavior of users has evolved in how content is being consumed and how content is impacting the customer journey. On the other side, the mediums have evolved, the ability to measure

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Calls to Action – More Than Just Buttons On Your Web Page

You’ve heard the mantras, slogans, and mottos of inbound marketers everywhere: “ Content is king! ” In the age of consumer-driven, mobile-friendly, content-centric digital marketing, content is almost everything. Almost as popular as Hubspot’s Inbound Marketing philosophy is another of their champion causes: the call-to-action or CTA. But in your hurry to make things simple and get it up on

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