Quality vs Quantity Content: The ROI on Writing Less

Last night I spoke at an amazing private event for the top public relations and marketing professionals in New York City, put on by Meltwater for their clients. I discussed, in depth, how big data is impacting the customer journey and how it impacts our content strategies online. The talk was so popular that we’re following it up with a

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8 Amazing Content Marketing Ideas to Engage your Customer

There is no doubt that without proper planning of content marketing, your website will just work like a broken pencil, which is pointless. Planning on any type of works gives the clarity on the total task. Successful implementation of the plan gives the task a chance at full success. There are two types of strategies for fulfilling any objective: First,

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