Including Instagram Photos Increased Email Engagement 7x

In The State of Visual Commerce, a study conducted by Curalate and the Internet Marketing Association, just 8% of marketers strongly believed they were effectively using images to drive email engagement. 76% of emails include social media buttons but only 14% of emails include social images.  Tweet This! The original promise of social media was the ability for brands to

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Scary… $6.9 Billion Will Be Spent on Halloween this Year

Shopping for Halloween has already ramped up this year. One-third of consumers started shopping at the end of September and another quarter of consumers will wait for a couple weeks before we distribute $2 billion on candy. In fact, Halloween is the second grossing commercial Holiday after Christmas!  Tweet This! With each year, Halloween decorations and costumes are appearing in

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How to Market Your Mobile App

We recently shared the high cost and failure rate for enterprise mobile applications, but the benefits of a good mobile app are simply too great to ignore. Alongside planning being a critical factor, the experience of the mobile development team and the promotion of the app are both critical. Your app can rise to the top of everyone’s search to

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Why Ecommerce Brands Should Invest More Into Instagram

These days, you can’t build an ecommerce brand without an effective social media marketing strategy. Almost all marketers (93%) turn to Facebook as their primary social network. As Facebook continues to get saturated with marketers, the company is forced to decrease organic reach. For brands, Facebook is a pay to play social media platform. Instagram’s rapid growth is capturing the

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Calls to Action – More Than Just Buttons On Your Web Page

You’ve heard the mantras, slogans, and mottos of inbound marketers everywhere: “ Content is king! ” In the age of consumer-driven, mobile-friendly, content-centric digital marketing, content is almost everything. Almost as popular as Hubspot’s Inbound Marketing philosophy is another of their champion causes: the call-to-action or CTA. But in your hurry to make things simple and get it up on

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