Including Instagram Photos Increased Email Engagement 7x

In The State of Visual Commerce, a study conducted by Curalate and the Internet Marketing Association, just 8% of marketers strongly believed they were effectively using images to drive email engagement. 76% of emails include social media buttons but only 14% of emails include social images.  Tweet This! The original promise of social media was the ability for brands to

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10 Essentials Elements for Efficient Content Production

Wrike is a collaboration platform used to streamline content production within your organization. They refer to this as a content engine and describe the ten elements – both from the organization and from the platform – that make content production more efficient. What’s a Content Engine? A content engine is the people, processes, and tools that deliver high-quality, targeted and

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Search Advertising Spend for Q3 2015 Shows Dramatic Shifts

Kenshoo’s clients execute digital marketing campaigns running in more than 190 countries and include nearly half the Fortune 50 across all 10 top global ad agency networks. That’s a lot of data – and thankfully Kenshoo is sharing that data with us on a quarterly basis to observe the changing trends. Consumers rely on mobile devices more than ever, and

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5 Interactive Email Design Elements that Increase Click-Through Rates

I’m not sure there’s anything more frustrating than programming an email and ensuring it works or all exceptions are handled across all email clients. The industry truly needs to have a standard for email functionality just as they’ve accomplished with browsers. If you open up any well-designed, responsive email that looks great across browsers you’ll find a hodgepodge sequence of

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Scary… $6.9 Billion Will Be Spent on Halloween this Year

Shopping for Halloween has already ramped up this year. One-third of consumers started shopping at the end of September and another quarter of consumers will wait for a couple weeks before we distribute $2 billion on candy. In fact, Halloween is the second grossing commercial Holiday after Christmas!  Tweet This! With each year, Halloween decorations and costumes are appearing in

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