Beyond Specs: Micromax CEO Vineet Taneja Wants to Shift the Conversation to Design and Customer Service
For Micromax, along with most brands selling smartphones in India, the last twelve months have been a period of tremendous change. Its position changed from being the scrappy underdog selling phones with high-end specifications at half the cost of the established brands, to being the dominant brand itself, seeing phones from Motorola, Xiaomi, and Asus with the same hardware at
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