Tag: programmatic advertising

We’ve shared what programmatic advertising is and interviewed Adobe’s senior prod­uct mar­ket­ing man­ager for Adver­tis­ing Solu­tions, Pete Kluge. And we’ve explained real-time bidding, the process used by programmatic systems to acquire ad space via advertising networks. Advertising inventory isn’t just available across advertising networks, though. There are also a number of platforms, like ours, where advertisers can purchase ads directly

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