How to Measure Social Media Success

Measuring the success of social media is harder than most people believe. Social media has three dimensions: Direct Conversions – this is where most marketers are looking to measure the return on investment. A link brings a visitor directly from a social media post or share through to a conversion. However, I don’t believe that’s where the majority of the ROI

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Social Media Marketing 101

How do I get started on social media? This is a question that I continue to get when I speak on the impact of social media on a business’ marketing efforts. This infographic from https://infograph.venngage.com/p/38582/social-media-marketing-planVenngage walks a business through setting up and developing their strategy for marketing via social media. And there are some good tips in here for the

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