Tag: b2b

Interview: Damon Waldron of LeadSpace on Predictive Analytics and Marketing

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Damon Waldron runs demand generation for Leadspace, the leading B2B predictive analytics platform. He has spent the past six years driving marketing initiatives for top B2B demand generation-focused startups in the Bay Area. His digital marketing expertise also includes significant agency-side experience working with brands like PayPal, Verizon and Amgen. 80% of the average salesperson’s day is spent on non-revenue

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A Successful B2B Content Marketing Strategy Requires Authority

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Marketers are often struggling just to keep up with the needs of their content and email marketing programs. More often than not, our clients’ strategies are built around their internal processes. News, product releases, service updates or even just weekly schedules dictate the content that’s published. The problem, of course, is that your business’ marketing plan doesn’t follow the routine

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There’s a Ton of Value for B2B in Social Media

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Some quick B2B Social Media stats: 83% of B2B companies now post on social media! 77% of B2B companies expect to increase the time spent on social in the next year. 35% of B2B companies now subscribe to a social media monitoring platform. As a B2B marketer myself, I’m always surprised that marketing companies see B2B lagging behind B2B. Social

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The Impact of Collecting and Enhancing B2B Data for Marketing

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When I began my corporate journey implementing continuous improvement, one finding that was consistent with improving any process was the inefficiency – and subsequent opportunity – in the hand-off. Decades later and I find that this is even true with our agency. One example is when our clients have turnover within their ranks. When the decision-maker changes, more often than

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Changing Attitudes on B2B Content Marketing (with Statistics)

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The Economist Group has done quite a thorough survey and analysis of B2B attitudes and produced this infographic with the results. With each question, there’s a comparison of business veterans versus the next generation of business buyers. It’s interesting to see the significant gap between the two. In reviewing the gaps, there are some fascinating differences Business veterans find research

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