5 Truths About Social Media Marketing You Need to Hear

5 Truths About Social Media Marketing You Need to Hear

Like social media marketing, few careers are fun and frustrating. No matter how fast technology is changing, social media marketing is still young and misunderstood. Some people think that Facebook and Twitter are magical marketing worlds where everything goes viral. This is definitely not true. Here are five truths about social media marketing you need to hear. 1. It’s Not Magic With social

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Including Instagram Photos Increased Email Engagement 7x

In The State of Visual Commerce, a study conducted by Curalate and the Internet Marketing Association, just 8% of marketers strongly believed they were effectively using images to drive email engagement. 76% of emails include social media buttons but only 14% of emails include social images.  Tweet This! The original promise of social media was the ability for brands to

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Tapglue: Add a Social Activity Feed to Your Platform or Mobile App

There’s activity amongst every platform or mobile application in use. Tapglue offers an API that’s accessible via web or mobile SDK that enables you to develop your own social activity feed around any product or service. This isn’t the ability to tap into Twitter, Facebook or LinkedIn, this is the ability to develop and integrate your own social activity within

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Search Advertising Spend for Q3 2015 Shows Dramatic Shifts

Kenshoo’s clients execute digital marketing campaigns running in more than 190 countries and include nearly half the Fortune 50 across all 10 top global ad agency networks. That’s a lot of data – and thankfully Kenshoo is sharing that data with us on a quarterly basis to observe the changing trends. Consumers rely on mobile devices more than ever, and

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Everyone Hates Advertising… Does Paid Advertising Still Work?

There’s been a ton of conversations online about the demise of advertising. Twitter hasn’t been too successful with its advertising package. Facebook is successful, but consumers are growing weary of ads splattered everywhere. And paid search continues to drive incredible revenue… but search is declining as other methods for seeking and finding information online grow in popularity. Of course, if

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